From left to right: Robert Laurent, Larry Campbell and Pierre Vandekerckhove man Americhem's booth at ITMA 2015 in Milan, Italy. |
For each show, a European venue is selected, and this year’s
choice of Milan was well-conceived, near the heart of the Italian textile
machinery industry. Even before the show began, there was news as the record
was broken for amount of exhibit space sold. 1,691 exhibitors from 46 countries
lined the many exhibit halls. This broke the previous record set in 2007 when
the ITMA exhibition in Munich, Germany saw 1,451 exhibitors from 38 countries.
Americhem was proud to display at both gatherings.
The trade fair features more than just textile machinery, however,
and ITMA 2015 had grown to draw materials suppliers, logistics providers, lab testing and measuring equipment, software and recyclers. Indeed, the theme of this show
was “Master the Art of Sustainable Innovation” and sustainability was a hot
topic on the show floor.
Americhem's ITMA booth featured a synthetic turf floorcovering, graphics and videos describing our new products and samples of Americhem color and additive products in textile applications. |
Hundreds of visitors stopped by Americhem’s stand, located
in the colorants and chemical axillaries hall. The mood of our visitors was
upbeat and bullish on the industry. The previous ITMA, held in Barcelona in
2011, was picking up momentum from the global financial recovery, but folks who
stopped by our booth were in a very optimistic mood and that bodes well for the
industry.
ITMA will return to Barcelona in 2019, and the location is
apt, considering that Spain had one of the top four positions in this year’s
participation by country. The top 4 from first through third included Italy
(not surprisingly), Germany and Switzerland. The show’s Asian counterpart, ITMA
Asia + CITME, will take place in Shanghai, China in October 2016, and Americhem
will exhibit there, as well.
From the 2007 Munich show until now, we have observed more
and more companies exhibiting in our category. From just a few masterbatch
providers in 2007, we saw many in 2015, including new players from Asia,
Europe, and North America. Our staff is confident that, to be a player in the
field exhibiting at ITMA is a must and, despite the fact that it’s four years
away, we’ll be anxious to gauge the industry at ITMA 2019 in Barcelona.
Did you attend ITMA 2015? We’d love to hear your observations
and commentary, so leave us a comment about the show.
Scott Blanchard
Corporate Marketing & Communications
Manager
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