Colors with Meaning

At Americhem, color is our business. We work with color every day and we know what makes a good color. With our high color standards, we take a lot of care when choosing the colors to represent our company. We used a tool known as the Dewey Color System®, which is considered the world’s first statistically valid color test that utilizes extensive opinion testing to scientifically verify the common links between color and emotion. With this system, we were able to accurately choose company colors to convey our company values.

Navy Blue
Navy Blue expresses a sense of authority, stability, and efficiency. Over the past 73 years, Americhem has been established as an industry authority. We work hard to educate through our Americhem U  series of courses, to host presentations at industry trade shows, and to be an available resource for our customers.

Navy signifies a company that is stable and efficient and is depended on by its customers. Trust and acceptance from our customers are important. We consistently follow our company principles, holding ourselves to maintaining the highest of ethical and moral standards with our customers.

Sage Green
Sage Green indicates nature and wholesomeness. It represents Americhem’s dedication to being eco-friendly and preserving the natural environment. We recently attained ISO 14001 certification for our Cuyahoga Falls, Ohio plant. This distinction recognizes Americhem for environmental management solution dyeing process  that saves water and energy while eliminating waste material.
systems. We are also the leader of the eco-friendly solution dyeing process that saves water and energy while eliminating waste material.

Green generates a calming, relaxed mood and shows that a company is genuine, forthright, and sincere. Our ability to surpass the competition is dependent upon the collective drive and intellect of cohesive teams. We work in partnership with our customers to create the best available solutions.

Burnt Orange
Burnt Orange is the color chosen to accent our two main colors. While not part of our logo, burnt orange still plays an important part in our company image. It represents Americhem’s specialty in uncovering solutions to problems. Americhem is dedicated to being your problem solver. Some of Americhem’s best selling products came into being as a result of our responsiveness to a specific customer problem.  From idea to reality, we collaborate with our customers to overcome product design challenges and to meet exacting color and end use property specifications.

Orange embodies our innovative spirit and responsiveness to customer needs. Our research and development team are constantly working on polymeric research that leads to groundbreaking technologies  for our customers. We strive to improve our own efficiency and effectiveness to provide the best value and innovations to our customers.

Aubrey Barto

Marketing Assistant, Americhem Inc.

Why Americhem Provides Education

Knowledge is power. At Americhem we believe that an educated customer is a successful customer. A key part of Americhem’s value engineering model is keeping our customers up-to-date on the latest trends, technologies and science behind color and polymer performance. Through our Americhem U. educational seminar series, we present important, helpful, insightful topics, for free, to let our knowledge base benefit our customers.

We conduct seminars on topics such as color theory and performance additives to keep our customers aware of information that can really help them in their daily work.

Americhem U. started as an internal program for our employees in the late ‘90s. It was initiated to create a learning culture that built the foundation for change, continuous improvement and performance development. Over the years, we have developed course curriculum, bench-marked other corporate education programs, and educated hundreds in our workforce on topics critical to our company’s success.

Several years ago, we opened this program to our customers in the plastics and synthetic fibers industries. We realized that our customers’ employees are eager for education that helps promote growth and development. Americhem U. courses provide necessary skills, knowledge and abilities that can help customers’ businesses grow. When customers learn skills promoted at these courses, both Americhem and its customers can contribute to problem solving, product development and service improvements which are the life blood of growing, vital organizations. They provide fertile ground for change and improvement.

We’re proud to help plant the seeds of education through Americhem U. We’re especially proud that our participants help determine future subject matter based on follow-up survey results. After all, we want to provide education that you can use. Together, we can tackle the challenges our organizations are faced with today and into the future.

For more information you can visit Americhem’s website or email Scott Blanchard at sblanchard@americhem.com.

Aubrey Barto

Marketing Intern, Americhem, Inc.

Color Trends 2015-2016

It’s amazing how many reactions color can evoke. It can convey a broad range of emotions. It can make things stand out from their surroundings. It can make people excited, or calm, or inspire them. It can make people do things they otherwise wouldn't do, or it can make them refrain from doing something.

At Americhem, we are very lucky to be able to help our customers represent color on an everyday basis. Each and every day, we ensure that our customers can convey the proper mood, say the right things and inspire their customers to use and purchase their products. As a marketing professional, I can’t imagine any concept that’s more exciting to market than color. You literally have the world’s broadest palette of options to choose from.

But on a more basic level, color itself speaks to us in indescribable ways. Author and poet Oscar Wilde put it this way, “Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways.”

That’s why it was so exciting to attend Americhem’s September presentation of “Color Trends 2015-2016” in Dalton, Georgia. This event launched this year’s color forecast, and we couldn't have had a more attentive or inspired audience than the full room of carpet designers and other carpet professionals in attendance. Our color trends expert took the audience through six distinct palettes with hundreds of images from the worlds of art, nature, architecture, fashion, high tech gadgets, interior design and more. These images helped illustrate the fact that these colors will guide consumer preference in the years to come. You can read more about the palettes and the colors here.

But why are color trends so important to companies, designers and marketers alike? Research has proven that color is a huge driver of consumer decision making. According to the Seoul International Color Expo, when asked to approximate the importance of color when buying products, 84.7 percent of the total respondents thought that color accounts for more than half among the various factors important for choosing products. In addition, according to research conducted by Xerox Corporation, 92% of people believe color presents an image of impressive quality, while 90% feel color can assist in attracting new customers.

Throughout our decades of existence, Americhem has staked our reputation on the power that color holds over all of us. That’s why programs such as our color trends forecasts can be so valuable in keeping industry professionals ahead of the curve when it comes to color choices. Color determines how people perceive your product and even your brand. We’re here to help you make good, informed choices.

If you’re interested in learning more about Americhem’s 2015-2016 color trends forecast, please contact me at sblanchard@americhem.com.

Scott Blanchard

Senior Corporate Marketing Specialist, Americhem, Inc.