Color of the Month: Yellow

Being the lightest hue of the spectrum, yellow is uplifting and illuminating. A simple color that offers hope, cheerfulness and fun.

Yellow is the best color to create enthusiasm for life and can awaken greater confidence with optimism. It’s the color of happiness, enlightenment and creativity. The sentiment behind yellow is based on where it is found in nature, in the natural world yellow is the color of sunflowers and daffodils.

Global Meanings of Yellow*

• In almost every culture yellow represents sunshine, happiness, and warmth.
• The human eye processes yellow first. This explains why it is used for cautionary signs and emergency rescue vehicles. 

Unique Meanings of Yellow in Different Cultures*

• In Japan, yellow often represents courage.**
• The ancient Mayans associated the color yellow with the direction South.

Brighten the lives of your customers, let Americhem create your yellow today. 

*http://www.empower-yourself-with-color-psychology.com/color-yellow.html

**www.colormatters.com

Color Trends 2015-2016

It’s amazing how many reactions color can evoke. It can convey a broad range of emotions. It can make things stand out from their surroundings. It can make people excited, or calm, or inspire them. It can make people do things they otherwise wouldn't do, or it can make them refrain from doing something.

At Americhem, we are very lucky to be able to help our customers represent color on an everyday basis. Each and every day, we ensure that our customers can convey the proper mood, say the right things and inspire their customers to use and purchase their products. As a marketing professional, I can’t imagine any concept that’s more exciting to market than color. You literally have the world’s broadest palette of options to choose from.

But on a more basic level, color itself speaks to us in indescribable ways. Author and poet Oscar Wilde put it this way, “Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways.”

That’s why it was so exciting to attend Americhem’s September presentation of “Color Trends 2015-2016” in Dalton, Georgia. This event launched this year’s color forecast, and we couldn't have had a more attentive or inspired audience than the full room of carpet designers and other carpet professionals in attendance. Our color trends expert took the audience through six distinct palettes with hundreds of images from the worlds of art, nature, architecture, fashion, high tech gadgets, interior design and more. These images helped illustrate the fact that these colors will guide consumer preference in the years to come. You can read more about the palettes and the colors here.

But why are color trends so important to companies, designers and marketers alike? Research has proven that color is a huge driver of consumer decision making. According to the Seoul International Color Expo, when asked to approximate the importance of color when buying products, 84.7 percent of the total respondents thought that color accounts for more than half among the various factors important for choosing products. In addition, according to research conducted by Xerox Corporation, 92% of people believe color presents an image of impressive quality, while 90% feel color can assist in attracting new customers.

Throughout our decades of existence, Americhem has staked our reputation on the power that color holds over all of us. That’s why programs such as our color trends forecasts can be so valuable in keeping industry professionals ahead of the curve when it comes to color choices. Color determines how people perceive your product and even your brand. We’re here to help you make good, informed choices.

If you’re interested in learning more about Americhem’s 2015-2016 color trends forecast, please contact me at sblanchard@americhem.com.

Scott Blanchard

Senior Corporate Marketing Specialist, Americhem, Inc. 

Experience a world of color solutions with our new blog

I’d like to welcome you to Americhem’s new blog. This will be a platform where we can share knowledge on subjects such as color, plastics, and forging solid business partnerships. It will also be a place where we’ll learn as much as possible from you through your comments and questions.

Noted author, editor, and influential blogger Andrew Sullivan said that, “A blog is, in many ways, a continuing conversation.” That’s what I hope Americhem’s new blog will become. We’ll converse with you about things that we hope are important to you. At times, we’ll discuss educational topics. Maybe we’ll talk about our views on a current event or evolving technology. Other times, we might share information from industry tradeshows and events that you’ll be attending. Perhaps we’ll cover some events that you’d like to attend, but are not able to. We might even talk with you about some of our favorite things that we’d like you to check out.

No matter what we’re conversing about, we want to hear from you. Tell us about what you like and what you don’t like about our posts. Let us know if there’s something you’d like to learn more about. Share your problems that you’d like help in solving. We hope you will be open to this exchange of thoughts and feelings by means of blogging.

We’ll do our best to keep things updated on a regular basis. And we’ll pay attention to what others are blogging about. As writer and researcher George Siemens says, “Blogging is best learned by blogging… and reading other bloggers.” So let us know about your own blogs, your company’s blogs, or others in this space that blog exceptionally well.

In over 70 years in business, Americhem has learned a lot about the power of relationships. We’ve also learned the value of conversations that drive all participants to new heights. We’ve learned the importance of linking, connecting and communicating. We hope that this new forum will be a natural extension.

Scott Blanchard
Senior Corporate Marketing Specialist, Americhem Inc.

What is Americhem?

Americhem, Inc. is a global organization that specializes in custom color and additive masterbatch solutions. Americhem manufactures single pigment dispersions, color and additive concentrates and custom compounds that are only matched by the focused range of markets and applications they serve. Americhem’s sister company, Americhem Infinity Engineered Compounds manufactures custom compounded engineered thermoplastics, and is headquartered in Swedesboro, New Jersey. Americhem Inc. was founded in Ohio in 1941 and its global headquarters are located in Cuyahoga Falls, Ohio. They employ over 500 people worldwide and have eight manufacturing sites in North America, Europe, and Asia. Americhem Inc. serves customers in over 50 countries worldwide with products for the plastics and synthetic fibers industries.