Yellow is the best color to create enthusiasm for life and can awaken greater confidence with optimism. It’s the color of happiness, enlightenment and creativity. The sentiment behind yellow is based on where it is found in nature, in the natural world yellow is the color of sunflowers and daffodils.
Global Meanings of Yellow*
- In almost every culture yellow represents sunshine, happiness, and warmth.
- The human eye processes yellow first. This explains why it is used for cautionary signs and emergency rescue vehicles.
Unique Meanings of Yellow in Different Cultures*
- In Japan, yellow often represents courage.**
- The ancient Mayans associated the color yellow with the direction South.
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