Color is the physical modification of light by an object. When we observe an item, our brain interprets how light interacts with it, resulting in the various colors we see. When it comes to exactly why we see what we see, there are four elements that impact how we interpret color:
Why You See Color
When we look at the interaction of light and an object, our eyes have to perceive the color. The light-sensitive cells in our eyes – rods and cones – respond to wavelengths to start perceiving what we see. After all of that, our brain begins to process all of this information.
Controlling Color Through Americhem
We thoroughly test our custom masterbatches to ensure that each of the four elements that impact color are addressed, providing you with a product that looks great and meets any additional specifications. Give us a call at 1-800-228-3476 or contact us online today to see the benefits of working with a company that truly understands how color works for yourself.