Wednesday, September 23, 2015

The Four Elements of Color

Color is everywhere. Life is full of an endless amount of reds, yellows, blues, and more, but it takes a couple of factors for you to perceive everything.

Color is the physical modification of light by an object. When we observe an item, our brain interprets how light interacts with it, resulting in the various colors we see. When it comes to exactly why we see what we see, there are four elements that impact how we interpret color:
    There’s more than color than what meets the eye, which is why Americhem thoroughly tests every custom color masterbatch.
  • Light
  • Object
  • Human eye (observer)
  • Human brain

Why You See Color

Each one of the four elements plays a part in what you see. Essentially, light will hit an object, which in turn interacts with the light. The way a material reflects, diffuses, absorbs, and transmits light is what gives it its appearance. Even if an object uses the same pigment, the way it reflects light can lead to two completely different colors.

When we look at the interaction of light and an object, our eyes have to perceive the color. The light-sensitive cells in our eyes – rods and cones – respond to wavelengths to start perceiving what we see. After all of that, our brain begins to process all of this information.

Controlling Color Through Americhem

Developing a custom color masterbatch takes more than just a formula; it requires that we understand all of the elements that can impact the colors you see. For more than 70 years, we’ve been developing innovative color solutions and additives, producing consistent results that are catered to our client’s needs.

We thoroughly test our custom masterbatches to ensure that each of the four elements that impact color are addressed, providing you with a product that looks great and meets any additional specifications. Give us a call at 1-800-228-3476 or contact us online today to see the benefits of working with a company that truly understands how color works for yourself.

No comments:

Post a Comment