Monday, February 2, 2015

Colors with Meaning

At Americhem, color is our business. We work with color every day and we know what makes a good color. With our high color standards, we take a lot of care when choosing the colors to represent our company. We used a tool known as the Dewey Color System®, which is considered the world’s first statistically valid color test that utilizes extensive opinion testing to scientifically verify the common links between color and emotion. With this system, we were able to accurately choose company colors to convey our company values.

Navy Blue
Navy Blue expresses a sense of authority, stability, and efficiency. Over the past 73 years, Americhem has been established as an industry authority. We work hard to educate through our Americhem U  series of courses, to host presentations at industry trade shows, and to be an available resource for our customers.

Navy signifies a company that is stable and efficient and is depended on by its customers. Trust and acceptance from our customers are important. We consistently follow our company principles, holding ourselves to maintaining the highest of ethical and moral standards with our customers.

Sage Green
Sage Green indicates nature and wholesomeness. It represents Americhem’s dedication to being eco-friendly and preserving the natural environment. We recently attained ISO 14001 certification for our Cuyahoga Falls, Ohio plant. This distinction recognizes Americhem for environmental management solution dyeing process  that saves water and energy while eliminating waste material.
systems. We are also the leader of the eco-friendly solution dyeing process that saves water and energy while eliminating waste material.

Green generates a calming, relaxed mood and shows that a company is genuine, forthright, and sincere. Our ability to surpass the competition is dependent upon the collective drive and intellect of cohesive teams. We work in partnership with our customers to create the best available solutions.

Burnt Orange
Burnt Orange is the color chosen to accent our two main colors. While not part of our logo, burnt orange still plays an important part in our company image. It represents Americhem’s specialty in uncovering solutions to problems. Americhem is dedicated to being your problem solver. Some of Americhem’s best selling products came into being as a result of our responsiveness to a specific customer problem.  From idea to reality, we collaborate with our customers to overcome product design challenges and to meet exacting color and end use property specifications.

Orange embodies our innovative spirit and responsiveness to customer needs. Our research and development team are constantly working on polymeric research that leads to groundbreaking technologies  for our customers. We strive to improve our own efficiency and effectiveness to provide the best value and innovations to our customers.

Aubrey Barto
Marketing Assistant, Americhem Inc.

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