|
Kate Offringa presided over
the first VSI member meeting since
she became president in 2014. |
The
VinylSiding Institute (VSI) ushered in some big changes during its semi-annual
membership meeting held April 19-21 in St. Petersburg, Fla. The meeting saw
some new VSI board members added and a new president,
Kate Offringa, who
officiated at her first VSI member meeting. Offringa, named president in late
2014, comes to VSI with extensive executive management experience, including
serving as executive director of the Vinyl Building Council and president and
CEO of the North American Insulation Manufacturers Association.
There was a
lot of excitement about the changes and one of the meeting’s key objectives was
to enhance vinyl siding’s already solid leadership position in the cladding
marketplace. There is a lot of optimism within the VSI, both for the housing
market in general and the vinyl siding category. It was great to see the
membership working together to advance the common goal of ensuring a quality product
category for the homeowner. It was especially heartening to see companies that
compete against one another on a daily basis coming together in the best
interest of the industry, and the end consumer.
Over the
last 20 years, VSI has introduced a certification program to ensure that the
industry manufactured vinyl siding to meet or exceed quality standards. Later
it would sponsor a
Certified Installer program so that these products were installed
properly. With these programs in place, VSI sought to educate builders,
remodelers, planners and architects on the performance benefits of vinyl
siding.
Homeowners were added to this education campaign in 2014. And they’re
not done yet. The buzz at this year’s spring meeting was about VSI’s next
evolutionary leap forward. The Steering Committee and Board have agreed to hold
a strategic planning meeting this summer to advance the priorities of its
members. It signals a new dynamic that will create value for suppliers and
manufacturers alike.
The meeting
also included several excellent speakers, including one who spoke to the group
about demography. This is a key topic as VSI seeks to educate consumers
throughout North America. VSI’s next member meeting will be held September
16-18 in Washington, D.C., when we’ll learn a lot more about the organization’s
efforts to serve the needs of its members as well as the industry.
Mike Fair
Market Manager, Architecture
Americhem, Inc.