In her blog, Kate Smith, chief color maven for the website Sensational Color says, “Harmony is nature’s way of saying that two or more things
together make sense. Color harmony represents a satisfying balance or unity of
colors.”
She continues, “The
human brain distinguishes the visual interest and the sense of order created by
the harmony and forms a dynamic equilibrium.”
Ms. Smith is speaking of color harmony in general, but at
Americhem, we have been promoting the very same concepts in a multitude of
industries where color is of the utmost importance. There is no industry in
which the concept is any more important than in the automotive and transportation industry.
Original equipment manufacturers (OEMs), plastics and
synthetic fiber processors have to strike a balance between the various
elements of a car’s interior. They are faced with the very difficult challenge
of harmonizing colors across many different resin types and applications within
the vehicle. With so many variables to deal with, and with color being only one
aspect of a vehicle’s overall performance, OEMs would like to rely on one
supplier who can take the variation out of the interior components and let them
focus on the other important features and capabilities of that vehicle.
At Americhem, we specialize in managing color harmony
within a vehicle. With over 73 years’ experience in managing color, in
industries from building and construction to synthetic turf, we’re sensitive to
the fact that different materials and applications perform in very different
ways when it comes to color. We are color harmony specialists because of our
technical expertise in the disciplines of color science, performance and
process technology, polymer and additive expertise. When it comes to making
sure your dashboard console, floor liners and head rest look harmonious and
have a satisfying balance with one another, Americhem is up to the challenge.
This concept applies across all geographies, as well. When
Americhem creates color for vehicle components, the same technologies and
standards are transferred to our plants in Europe and Asia, ensuring that
colors appear the same no matter where in the world the car is manufactured,
purchased and driven.
So when it comes to in-vehicle color harmony, consider
Americhem a partner you can count on. With decades of experience in thousands
of materials and applications, we’ll make you breathe easy about color harmony.
The colors in your vehicles will be in balance and aesthetically pleasing to
your customers in the showroom as well as on the road.
Bill Myers
Account
Manager, Americhem Inc. 
No comments:
Post a Comment