Here at the Fakuma trade fair in Friedrichshafen, Germany, material suppliers like Americhem are part of a growing trend. The fair has developed from its roots as a plastics machinery exhibition when it began in 1981. According to P.E. Schall, the fair’s organizer, what started as a show based primarily on injection molding equipment has evolved to include suppliers of resins, compounds, molded parts and extrusion and thermoforming equipment among its 1,772 exhibitors. This is Americhem’s first time exhibiting at the show, and we’ve been pleased with what we’ve experienced.
The traffic has been brisk, particularly during the midday hours. Americhem has welcomed existing customers as well as new contacts throughout the first four days of the show, which closes tomorrow. What has surprised us is the amount of synthetic fiber producers and converters that have visited during the fair, whose primary audience come from the plastics industry. They have been receptive to the line of color and additive masterbatches that we have promoted, many of which have been newly introduced over the past year.
We’ve also welcomed writers and editors from various industry publications. Plastics News produced three English language show daily newspapers for the first time and Americhem’s products and services were featured in a full-page article distributed Wednesday. Senior reporter Frank Esposito has visited our stand on a couple of occasions and shared his observations with us. Esposito has interviewed numerous material producers scattered throughout the show’s twelve large halls, and categorizes the show as a big, busy fair with injection molding as the dominant process. However, he observed that there are not the overwhelming amount of visitors that characterize the K show, held once every three years in Germany, making the show a more pleasant experience for those who attended.
What initially has been considered a regional show primarily aimed at the three-country ‘DACH’ triangle of Germany (D), Austria (A), and Switzerland (CH), Fakuma has grown to include many visitors and exhibitors from throughout Europe, including the central and eastern regions, as well as a significant amount of companies based in North America. Asian visitors have not seemed as prevalent, but we have welcomed several throughout the first four days. The town of Friedrichshafen, with its picturesque location on the shores of Lake Constance on the Swiss-German border, is a big draw for visitors throughout the world. The region is characterized by beautiful rolling hills and the charming German countryside, including plentiful apple orchards, vineyards and livestock farming. This is in stark contrast with K show’s urban setting in Düsseldorf.
For our part, Americhem Europe Ltd. has been proud to make our debut at this year’s show, and we’ve considered the audience ideal for our plastics and fibers businesses. We offer a hearty thanks to all the visitors we’ve hosted and we look forward to participation in next year’s fair.
Senior Corporate Marketing Specialist