This week’s 16th annual Society of Plastics
Engineers TPO Automotive Engineered Polyolefins Conference was bigger and
better than ever. More than 500 people
attended the conference, most of them representing molders, tier suppliers and
OEMs in the automotive industry. The event, held annually in Detroit, has grown
steadily over the last few years and seems to be outgrowing the current venue.
In addition, attendees included 15 media members from the
automotive and plastics press. The media attendees even included Chinese and
Spanish language publications this year. The exhibitors were also at an
all-time high, with 72 exhibiting companies, including Americhem, occupying
much more floor space than in prior years.
There were over 60 technical presentations given and several
of the topics revolved around an environmental theme. IAC and Ford gave one of
the initial papers on bio-based materials, and that conference hall was
dedicated to environmental topics for the balance of the conference’s first
day. Another key theme was lightweighting of polyolefin parts, and this topic
continues to be a big focus in this industry as OEMs struggle to meet Corporate
Average Fuel Economy (CAFE) standards. These topics were of specific interest
to Americhem, as this week, our automotive manufacturing plant in Ohio is
completing an ISO 14001 audit. This standard sets out the criteria for an
Environmental Management System. More and more automotive suppliers are
realizing the importance of this standard to their customers.
With the record attendance, the exhibitor hall was filled
with Tier suppliers and OEM’s looking for suppliers who can help them solve
complex problems and add value in the global automotive marketplace. For our
part, Americhem’s booth was visited by most of our automotive customers. Our
message revolved around Americhem’s color management capabilities. As a global supplier of automotive color masterbatch, Americhem helps OEM’s and Tier 1’s
manage the variability of raw materials used in extrusion and injection molding
technologies. With examples we can point to from our work with a large global
OEM, we are able to demonstrate the color harmony that Americhem helps promote
across different materials, plants, suppliers and geographies. The message is
becoming more commonly understood and is gaining momentum within the industry.
It’s exciting to be part of the growing community that this
conference represents. We certainly plan to keep our ear to the pulse of these
SPE members and the tier suppliers and OEM customers they represent. We look
forward to participating again in 2015.
Brian Kady
Market Manager, Americhem, Inc.
Market Manager, Americhem, Inc.
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