I attended the AAMA (American Architectural Manufacturers Association) 80th annual conference in Phoenix a couple of weeks ago. It was held from Feb. 12-15 and it attracted an excellent turnout of 360 attendees, one of the best attendance figures since I’ve been attending these events.
The conference consists of 1-2 hour sessions including council meetings geared toward window, door, skylight, curtain wall and storefront manufacturers. AAMA is a material neutral organization, so materials of all kinds are covered under their product umbrella. I sit on several task groups, which help set the standards for the window industry in areas such as thermal performance, insulating glass certification and code acceptance. Other committees include the aluminum materials council, the wall interface council and the residential products council. Building products manufacturers covet AAMA’s certifications and approvals, and the standards are some of the toughest in this industry. An awards banquet was held Monday night where the contributions and accomplishments of award winners was recognized.
There were a variety of good speakers at the conference, including Dick Doyle, head of The Vinyl Institute, who advocated the use of vinyl in windows and doors and also spoke of the institute’s lobbying efforts in Washington D.C. There were even speakers who talked about persuasive and selling skills, such as the role that body language plays in achieving what you want to achieve. The sessions were spirited and showed that the industry as a whole is moving forward in protecting home owners and commercial property owners with its research and certification programs.
For Americhem, this is a great opportunity to support the industry and to help AAMA achieve its goals. The top decision makers in the industry are present and this makes the event one of the most important that we attend each year. It’s also a great networking opportunity where all the important manufacturers in the industry gather in one place at one time. Color certainly plays an important part in the proceedings, as the vinyl materials council advocated switching to a CIE color system for its products. Americhem proudly manufacturers color and additive masterbatches that play a crucial role in architectural products. We enjoy bringing innovation to our customers, many of whom were in attendance at the conference. We also enjoy helping our customers attain AAMA certificiations. I look forward to representing Americhem at the AAMA conference for many years to come.
Rich CamachoNational Account Manager